00591    a2200229   4500020001800000082001500018100001700033245002600050250000900076260003900085300002200124650001200146650003000158650002000188650002300208650002000231650003300251650001900284650002400303650002000327650001400347  a9781858050553  a658.8bMOR  aMorden, A.R.  aElements of marketing  a3rd.  aLondonbDP publicationc1993g1993  avii, 435p.c24cm.  aPricing  aFundamentals of marketing  amarket research  aConsumer behaviour  aMarket analysis  aMarketing mixaMarketing mix  aSales & market  aStrategic marketing  aGreen marketing  apromotion