TY  - GEN
AU  - Morden, A.R.
TI  - Elements of marketing
SN  - 9781858050553
U1  - 658.8 
PY  - 1993///
CY  - London
PB  - DP publication
KW  - Pricing
KW  - Fundamentals of marketing
KW  - market research
KW  - Consumer behaviour
KW  - Market analysis
KW  - Marketing mix
KW  - Sales & market
KW  - Strategic marketing
KW  - Green marketing
KW  - promotion
ER  -