Hastings, Hunter <br/><br/>
Improve your marketing to grow your business  insight and innovation that drive business and brand growth 

 - New Delhi  Pearson education  2008 
 - xxiv, 226p.  23cm. 
<br/><br/><label>ISBN: </label>9788131718094 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Managing information<br/>Branding<br/>Information technology<br/>Internet marketing<br/>Marketing capability<br/>Brand financial growth<br/>Brand financial growth<br/>Global brand growth
<br/><br/><label>Dewey Class. No.: </label>658.8  / HAS