00635    a2200193   4500020001800000082001500018100002100033245011000054260004500164300002300209650002500232650001300257650002700270650002300297650002500320650005100345650002400396700002100420  a9788131718094  a658.8bHAS  aHastings, Hunter  aImprove your marketing to grow your businessbinsight and innovation that drive business and brand growth  aNew DelhibPearson educationc2008g2008  axxiv, 226p.c23cm.  aManaging information  aBranding  aInformation technology  aInternet marketing  aMarketing capability  aBrand financial growthaBrand financial growth  aGlobal brand growth  aSaperstein, Jeff