TY  - GEN
AU  - Hastings, Hunter
AU  - Saperstein, Jeff
TI  - Improve your marketing to grow your business: insight and innovation that drive business and brand growth
SN  - 9788131718094
U1  - 658.8 
PY  - 2008///
CY  - New Delhi
PB  - Pearson education
KW  - Managing information
KW  - Branding
KW  - Information technology
KW  - Internet marketing
KW  - Marketing capability
KW  - Brand financial growth
KW  - Global brand growth
ER  -