Shimp, Terence A. <br/><br/>
Advertising and promotion  anIMC approach 

 - New Delhi  South-western  2007 
 - 650p.  24cm. 
<br/><br/><label>ISBN: </label>9788131503881 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Promotion management<br/>Advertising management<br/>Marketing-oriented public relations<br/>Marketing communication<br/>Objective setting
<br/><br/><label>Dewey Class. No.: </label>658.82  / SHI