TY  - GEN
AU  - Shimp, Terence A.
TI  - Advertising and promotion: anIMC approach
SN  - 9788131503881
U1  - 658.82 
PY  - 2007///
CY  - New Delhi
PB  - South-western
KW  - Promotion management
KW  - Advertising management
KW  - Marketing-oriented public relations
KW  - Marketing communication
KW  - Objective setting
ER  -