TY  - GEN
AU  - Gad, Thomas
TI  - 4-D branding: cracking the corporate code of the network economy
SN  - 9788178084381
U1  - 658.827 
PY  - 2001///
CY  - New Delhi
PB  - Pearson education
KW  - Corporate image
KW  - Trademarks
KW  - Branding
ER  -