00557    a2200181   4500020001500000082001600015100002800031245010200059260004200161300002300203650001900226650002100245650001800266650001700284650001800301650004500319650001100364  a9837200871  a658.84bLEW  aLewis, Hersehell Gordon  aDirect marketing strategies and tacticsbUnleash the power of direct marketing for bigger profits  aLualalumpurbGolden Booksc1993g1993  axiii, 360p.c25cm.  aLegal problems  aElusive consumer  aLogical media  aMailing list  amailing piece  aMail order catalogsaMail order catalogs  aTiming