TY  - GEN
AU  - Lewis, Hersehell Gordon
TI  - Direct marketing strategies and tactics: Unleash the power of direct marketing for bigger profits
SN  - 9837200871
U1  - 658.84 
PY  - 1993///
CY  - Lualalumpur
PB  - Golden Books
KW  - Legal problems
KW  - Elusive consumer
KW  - Logical media
KW  - Mailing list
KW  - mailing piece
KW  - Mail order catalogs
KW  - Timing
ER  -