Ries, Al <br/><br/>
Marketing warfare 

 - New York  Mcgraw-Hill  1986 
 - viii, 216p.  20cm. 
<br/><br/><label>ISBN: </label>007052730X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Computer war<br/>Battleground<br/>Strategic square<br/>Offensive warfare<br/>Flanking warfare<br/>Beer war<br/>Beer war<br/>Cola war
<br/><br/><label>Dewey Class. No.: </label>658.8  / RIE