TY  - GEN
AU  - Ries, Al
AU  - Trout, Jack
TI  - Marketing warfare
SN  - 007052730X
U1  - 658.8 
PY  - 1986///
CY  - New York
PB  - Mcgraw-Hill
KW  - Computer war
KW  - Battleground
KW  - Strategic square
KW  - Offensive warfare
KW  - Flanking warfare
KW  - Beer war
KW  - Cola war
ER  -