Batterley, Richard <br/><br/>
Leading through relationship marketing  How winning organisations leverage stakeholder relationships to improve business performance 

 - New Delhi  Tata McGraw-Hill  2004 
 - x, 206p.  23cm. 
<br/><br/><label>ISBN: </label>9780070583962 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management<br/>Customer relation<br/>Animal relationship
<br/><br/><label>Dewey Class. No.: </label>658.812  / BAT