TY  - GEN
AU  - Batterley, Richard
TI  - Leading through relationship marketing: How winning organisations leverage stakeholder relationships to improve business performance
SN  - 9780070583962
U1  - 658.812 
PY  - 2004///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Marketing management
KW  - Customer relation
KW  - Animal relationship
ER  -