Hoffman, K. Douglas <br/><br/>
Essentials of services marketing   concepts, strategies, & cases 

 - 2nd. 
 - Bangalore  Thomson  2002 
 - xxi, 569p.  24cm. 
<br/><br/><label>ISBN: </label>9789812406033 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service marketing<br/>Service quality<br/>Customer relation
<br/><br/><label>Dewey Class. No.: </label>658.8  / HOF