00412    a2200145   4500020001800000082001700018100001800035245009500053250000900148260003500157300002200192650001400214650001600228650002200244  a9780749443160  a658.827bIND  aInd, Nicholas  aLiving the brandbhow to transform every member of your organization into a brand champion  a2nd.  aLondonbKogan Pagec2004g2004  aiii, 219p.c23cm.  aMarketing  aPeople need  aOrganization need