TY  - BOOK
AU  - Gupta, Sunil
AU  - Lehmann, Donald R.
TI  - Managing customers as investments: the strategic value of customers in the long run
SN  - 8129709023
U1  - 658.812 
PY  - 2005///
CY  - Delhi
PB  - Pearson
KW  - Customer Relations
KW  - Database Marketing
KW  - Marketing
KW  - Customer Objective
ER  -