TY  - BOOK
AU  - Gay, Richard
AU  - Charlesworth, Alan
AU  - Esen, Rita
TI  - Onlinemarketing: a customer-let approach
SN  - 0199239002
U1  - 658.872 
PY  - 2007///
CY  - Oxford
PB  - Oxford Univeristy Press
KW  - Telemarketing
KW  - Direct marketing
KW  - Marketing channel
KW  - Management
KW  - Web development
ER  -