TY  - BOOK
AU  - Hoy, Frank
AU  - Stanworth, John
TI  - Franchising: an international perspective
SN  - 0415284198
U1  - 658.8708 
PY  - 2003///
CY  - London
PB  - Routledge
KW  - Market economy
KW  - Franchise contract
KW  - Intangible Assets
KW  - Life cycle
KW  - Survival patterns
ER  -