Jones, Susan K. <br/><br/>
Creative strategy in direct marketing 

 - 2nd. 
 - Illinois  NTC Business  1998 
 - x, 502p.  24cm. 
<br/><br/><label>ISBN: </label>9780844231723 084423172X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Broadcast production<br/>Direct marketing plan<br/>Direct marketing databas<br/>Direct marketing creativity
<br/><br/><label>Dewey Class. No.: </label>658.872  / JON