TY  - BOOK
AU  - Jones, Susan K.
TI  - Creative strategy in direct marketing
SN  - 9780844231723
U1  - 658.872 
PY  - 1998///
CY  - Illinois
PB  - NTC Business
KW  - Broadcast production
KW  - Direct marketing plan
KW  - Direct marketing databas
KW  - Direct marketing creativity
ER  -