TY  - BOOK
AU  - Shajahan, S.
TI  - Marketing research: concepts and practice in India
SN  - 1403925011
U1  - 658.83 
PY  - 2005///
CY  - New Delhi
PB  - Macmillan
KW  - Management
KW  - Technology Market
KW  - Market Intelligence
KW  - Online  virtual communities
KW  - Data collection methods
KW  - Statistical Techniques
KW  - Market potertial analysis
ER  -