Kotler, Philip <br/><br/>
Lateral marketing  new techniques for finding breakthrough ideas 

 - New York  John Wiley  2001 
 - xvi, 206p.  23cm. 
<br/><br/><label>ISBN: </label>8126508582 9788126508587 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>traditional marketing thinking<br/>Complement vertical marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT