00594nam a22002057a 4500 58846 58846 WUSLLib 161202b xxu||||| |||| 00| 0 eng d 8126508582 9788126508587 English 658.8 KOT Kotler, Philip 465 Lateral marketing new techniques for finding breakthrough ideas New York John Wiley 2001 2006 xvi, 206p. 23cm. Management 697 traditional marketing thinking 698 Complement vertical marketing 699 ddc L 0 0 ddc 0 0 LEN MAIN MAIN LEN 2016-12-02 0 658.8 KOT 37137 2017-08-31 00:00:00 2016-12-02 L