TY  - BOOK
AU  - Kotler, Philip
TI  - Lateral marketing: new techniques for finding breakthrough ideas
SN  - 8126508582
U1  - 658.8 
PY  - 2001///
CY  - New York
PB  - John Wiley
KW  - Management
KW  - traditional marketing thinking
KW  - Complement vertical marketing
ER  -