TY  - BOOK
AU  - Armstrong, Gary
AU  - Kotler, Philip
TI  - Marketing: an introduction
SN  - 9781292016788
U1  - 658.8 
PY  - 2015///
CY  - Boston
PB  - Pearson Education
KW  - Marketing
KW  - Management
N1  - Includes glossary, references and index
ER  -