Boyd, Harper W. <br/><br/>
Marketing management   a strategic approach with a global orientation 

 - 3rd. 
 - Boston  Irwin Mcgraw-Hill  1998 
 - xxii, 547p.  25p. 
<br/><br/><label>ISBN: </label>9780256226324 0256226326 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business strategy<br/>Marketing research<br/>Consumer marketing <br/>Production<br/>Service
<br/><br/><label>Dewey Class. No.: </label>658.8  / BOY