TY  - BOOK
AU  - Thompson, Arthur A.
AU  - Strickland, A.J.
AU  - Gamble, John E.
AU  - Jain, Arun K.
TI  - Crafting and executing strategy: : the quest for competitive advantage concept and cases
SN  - 9780070146723
U1  - 658.4012 
PY  - 2010///
CY  - New delhi
PB  - Tata Mcgraw-Hill
KW  - Strategic planning
KW  - Business planning
KW  - United States
KW  - Crafting
KW  - Executing strategy
KW  - Company situation
KW  - Foreign market
ER  -