00740nam a22002297a 4500999001700000003000800017008004100025020001500066020001800081041001200099082001800111100002900129245006500158260003800223300002400261650002500285650002200310650002200332650003100354942001100385952011400396  c58917d58917WUSLLib161230b        xxu||||| |||| 00| 0 eng d  a0074632019  a9780074632017  aEnglish  a658.8443bJON  aJones, John Philip 9119  aWhat's in a brandbBuilding brand equity through advertising  aNew delhibTata Mcgraw-Hillc2003  axxiii, 335p.c23cm.  aOrigopolistic 91438  aMarket test91439  aAdvertising91142  aAdvertising campaign91142  2ddccL  00102ddc40708LENaMAINbMAINcLENd2016-12-30l0o658.8443 JONp37974r2017-08-31 00:00:00w2016-12-30yL