TY  - BOOK
AU  - Srinivasan, R.
TI  - Case studies in marketing : the idian context
SN  - 8120327713
U1  - 658.80954 
PY  - 2005///
CY  - New Delhi 
PB  - Prentice Hall
KW  - Coorperate society
KW  - Advertising
KW  - Merchandising service
KW  - Indian garments
KW  - International marketing
KW  - Service marketing
ER  -