Zikmund, William G. <br/><br/>
Exploring marketing research 

 - 8th. 
 - Australia  Thomson  2013 
 - xxi, 744p.  28cm. 
<br/><br/><label>ISBN: </label>9789812542922 9812542922 
<br/><br/><label>Subjects--Topical Terms: </label><br/>21st century<br/>Knowledge management<br/>Global information systems<br/>Research process<br/>Information technology<br/>Consumer orientation<br/>Marketing performance
<br/><br/><label>Dewey Class. No.: </label>658.83  / ZIk