TY  - BOOK
AU  - Zikmund, William G.
TI  - Exploring marketing research
SN  - 9789812542922
U1  - 658.83 
PY  - 2013///
CY  - Australia
PB  - Thomson
KW  - 21st century
KW  - Knowledge management
KW  - Global information systems
KW  - Research process
KW  - Information technology
KW  - Consumer orientation
KW  - Marketing performance
ER  -