00574nam a22002057a 4500 59170 59170 WUSLLib 170321b xxu||||| |||| 00| 0 eng d 9789812403728 English 659.1 SAM. Semenik, Richard J. 3866 Promotion and Integrated marketing communications New Delhi Thomson 2002 2004 xxxix, 582p. 26cm. Advertising 1142 Marketing communication 3850 Buyer behavior 3867 E-commerce 3868 ddc L 0 0 ddc 0 0 LEN MAIN MAIN LEN 2017-03-21 0 659.1 SAM. 37511 2017-08-30 00:00:00 2017-03-21 L