The Gamification Revolution
how leaders leverage game mechanics to crush the competition
Zichermann, Gabe
creator
Linder, Joselin
text
xxu
New York
McGraw-Hill
2013
monographic
eng
Eng
lis
h
xviii, 235p. 23cm.
Social media
Internet game
Customer poyalty
Executive management
658.4012 ZIC
9780071808316
170322