Hamper, Robert J. <br/><br/>
The ultimate guide to strategic marketing  real world methods for developing successful, long-term marketing plans 

 - New York  Mcgraw-Hill  2014 
 - xii, 304p.  23cm. 
<br/><br/><label>ISBN: </label>9780071809092 0071809090 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business plan<br/>Market research<br/>Environmental assessment
<br/><br/><label>Dewey Class. No.: </label>658.802  / HAM