The ultimate guide to strategic marketing
real world methods for developing successful, long-term marketing plans
Hamper, Robert J.
creator
text
xxu
New York
Mcgraw-Hill
2014
monographic
eng
Eng
lis
h
xii, 304p. 23cm.
Business plan
Market research
Environmental assessment
658.802 HAM
9780071809092
0071809090
170323