TY  - BOOK
AU  - Weinstein, Laurence
AU  - Annavarjula, Madan
TI  - Marketing management
SN  - 9780324027372
U1  - 658.802 
PY  - 2001///
CY  - Australia
PB  - South-western college
KW  - Business ethics
KW  - Market segmentation
KW  - Consumer rereception
KW  - Peivate labal marketing
KW  - Crisis management
KW  - Product developement
KW  - Sales promition
ER  -