Kotler, Philip <br/><br/>
A framework for marketing management 

 - 2nd. 
 - New Delhi  Pearson  2005 
 - 383p.  24cm. 
<br/><br/><label>ISBN: </label>9788177580099 8177580094 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sale<br/>Consumer<br/>Business<br/>Customer relationship<br/>Market<br/>Buyer behavior
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT