TY  - BOOK
AU  - Kotler, Philip
TI  - A framework for marketing management
SN  - 9788177580099
U1  - 658.8 
PY  - 2005///
CY  - New Delhi
PB  - Pearson
KW  - Sale
KW  - Consumer
KW  - Business
KW  - Customer relationship
KW  - Market
KW  - Buyer behavior
ER  -