Kotler, Philip <br/><br/>
Principles of marketing 

 - 16th. 
 - Boston  Pearson  2016 
 - 731p.  27cm. 
<br/><br/><label>ISBN: </label>9781292092485 1292092483 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business<br/>Marketing plan<br/>Product development<br/>Marketing plan<br/>Customer value
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT