TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary
TI  - Principles of marketing
SN  - 9781292092485
U1  - 658.8 
PY  - 2016///
CY  - Boston
PB  - Pearson
KW  - Business
KW  - Marketing plan
KW  - Product development
KW  - Customer value
ER  -