@book{59438,
	author = {Ahmed, Pervaiz K. and Rafiq, Mohammed. and Chartered Institute of Marketing.},
	title = {Internal marketing :},
	publisher = {Elsevier Butterworth-Heinemann,},
	year = {2004.},
	address = {Amsterdam ;},
	note = {Published in association with The Chartered Institute of Marketing.},
	url = {http://www.loc.gov/catdir/description/els051/2004274704.html}
}