01090cam a2200265 a 4500003000800000008004100008020001500049020001800064082001700082100002200099245011700121260006600238300002400304500007200328650002700400650004100427650003400468650004800502650002800550650002400578700002100602710003800623856008800661856007500749WUSLLib040622r20022004ne a     b    001 0 eng d  a0750648384  a9780750648387  a658.802bAHM1 aAhmed, Pervaiz K.10aInternal marketing :btools and concepts for customer-focused management /cPervaiz K. Ahmed and Mohammed Rafiq.  aAmsterdam ;aBoston :bElsevier Butterworth-Heinemann,c2004.  ax, 299 p. :c24 cm.  aPublished in association with The Chartered Institute of Marketing. 0aMarketingxManagement. 0aMarketingxManagementvCase studies. 0aOrganizational effectiveness. 0aOrganizational effectivenessvCase studies. 0aRelationship marketing. 0aCustomer relations.1 aRafiq, Mohammed.2 aChartered Institute of Marketing.423Publisher descriptionuhttp://www.loc.gov/catdir/description/els051/2004274704.html413Table of contentsuhttp://www.loc.gov/catdir/toc/fy045/2004274704.html