Pezzullo, Mary Ann <br/><br/>
Marketing financial services 

 - New Delhi  Indian Institute of Bankers  1998 
 - xiii, 408p.  27 cm. 
<br/><br/><label>ISBN: </label>0333932749 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Financial economics<br/>Customer orientation<br/>Macroenvironment<br/>Organizational Behavior<br/>Marketing information system<br/>Public relation<br/>Sales promotion
<br/><br/><label>Dewey Class. No.: </label>332.10688  / PEZ