TY  - BOOK
AU  - Pezzullo, Mary Ann
TI  - Marketing financial services
SN  - 0333932749
U1  - 332.10688 
PY  - 1998///
CY  - New Delhi
PB  - Indian Institute of Bankers
KW  - Financial economics
KW  - Customer orientation
KW  - Macroenvironment
KW  - Organizational Behavior
KW  - Marketing information system
KW  - Public relation
KW  - Sales promotion
ER  -