Birn, Robin J. <br/><br/>
The effective use of market research  how to drive and focus better business decisions 

 - 4th ed. 
 - London  Kogan page  2004 
 - xiv, 226p.  22 cm. 
<br/><br/><label>ISBN: </label>9780749443214 0749443219 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Strategic planning<br/>Decision making<br/>Business relationship
<br/><br/><label>Dewey Class. No.: </label>658.83  / BRI