TY  - BOOK
AU  - Birn, Robin J.
TI  - The effective use of market research: how to drive and focus better business decisions
SN  - 9780749443214
U1  - 658.83 
PY  - 2004///
CY  - London
PB  - Kogan page
KW  - Marketing research
KW  - Strategic planning
KW  - Decision making
KW  - Business relationship
ER  -