<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00642nam a22002297a 4500</leader>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">59486</subfield>
    <subfield code="d">59486</subfield>
  </datafield>
  <controlfield tag="003">WUSLLib</controlfield>
  <controlfield tag="008">170425b        xxu||||| |||| 00| 0 eng d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9780750650274</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">0750650273</subfield>
  </datafield>
  <datafield tag="041" ind1=" " ind2=" ">
    <subfield code="a">English</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">658.802</subfield>
    <subfield code="b">ACE</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Ace, Cathy</subfield>
    <subfield code="9">5169</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Successful marketing communications</subfield>
    <subfield code="b">apractical guide to planning and implementation</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Oxford</subfield>
    <subfield code="b">Butterworth</subfield>
    <subfield code="c">2001</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">ix, 210p.</subfield>
    <subfield code="c">24 cm.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Planning</subfield>
    <subfield code="9">1131</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Marketing</subfield>
    <subfield code="9">5170</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Communication</subfield>
    <subfield code="9">5171</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Public relation</subfield>
    <subfield code="9">3256</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Advertising</subfield>
    <subfield code="9">1142</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">ddc</subfield>
    <subfield code="c">L</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">LEN</subfield>
    <subfield code="a">MAIN</subfield>
    <subfield code="b">MAIN</subfield>
    <subfield code="c">LEN</subfield>
    <subfield code="d">2017-04-25</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.802ACE</subfield>
    <subfield code="p">37705</subfield>
    <subfield code="r">2017-08-30 00:00:00</subfield>
    <subfield code="w">2017-04-25</subfield>
    <subfield code="y">L</subfield>
  </datafield>
</record>
