Dyche, Jill <br/><br/>
The CRM handbook  a business guide to customer relationship management 

 - New Delhi  Pearson education  2002 
 - 331p.  23 cm. 
<br/><br/><label>ISBN: </label>9788178085685 8178085682 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relation<br/>Electronic commerce<br/>Sales management
<br/><br/><label>Dewey Class. No.: </label>658.812  / DYC