Malhotra, Naresh K. <br/><br/>
Review of maketing research  Vol. 1 

 - New Delhi  Prentice-Hall  2006 
 - xii, 336p.  24 cm. 
<br/><br/><label>ISBN: </label>8120329538 9788120329539 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management<br/>Consumer behavior<br/>Business performance
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAL